Customer Background

Harrens Lab is a third-party analytical laboratory that has obtained A2LA certification and FDA approval. It is also registered with the U.S. Department of Agriculture (USDA), the California Department of Agriculture and Food (CDFA), and the U.S. Drug Enforcement Administration (DEA). It focuses on cannabis and hemp testing, compliance consulting, and industry training, and is committed to providing high-standard laboratory services to global customers. It hopes to further enhance the brand's professional image and obtain more accurate inquiries through natural search traffic.

Harrens Lab exterior

Challenges

Low search visibility

Low search visibility

Despite its authoritative qualifications, the official website ranks poorly on core industry keywords (such as “USDA-certified laboratory” and “DEA-compliant marijuana testing”), making it difficult to reach target customers.

Insufficient website collection

Insufficient website collection

The old website structure was not conducive to search engine crawling, and a large amount of professional content was not indexed.

Local traffic loss

Local traffic loss

Lack of optimization for regional search terms (such as “California marijuana testing lab”) can lead to missed local customer opportunities.

Project Outcomes

238%
Organic traffic growth

Achieve significant growth in organic search traffic within 6 months and improve brand online visibility.

18+
High-value keyword ranking

18 high-value keywords entered the top 3 on Google (such as "wholesale hemp testing services")

42%
Reduced bounce rate

Bounce rate reduced by 42% (optimized landing pages more accurately match user search intent)

Featured snippets
Google Featured Display

Featured in Google snippets (e.g. “Difference between FDA and USDA lab accreditation”)

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